Various business opportunities in automobile textile market
Author: ComeFrom: Date:2020/4/24 9:33:42 Hits:2423
It is predicted that in the next decade, China's automobile industry will enter a golden age of rapid growth. With the improvement of urban transportation system and the gradual deepening of urban-rural integration, people's desire and demand for automobiles has greatly increased, which will lay a solid foundation for the development of China's automobile industry. At the same time of the development of automobile industry, the demand of automobile manufacturers for interior materials and related products will increase dramatically.
According to the plan of the Ministry of transport of China, the domestic automobile production will reach 3.89-4.72 million in 2010, and the retention will reach 31-33.15 million. In 2010, the market needs 267300 tons of automobile interior materials. This is a huge opportunity for the development of China's automobile textile industry. The automobile textile industry should seize the opportunity of automobile development, take the industrial linkage development, take scientific and technological innovation as a breakthrough, industry, strengthen product research and development ability, and promote the healthy development of the industry in the market demand.
Follow up automobile industry supporting
with the development of recent years, the trend of automobile industry agglomeration in China has been strengthened, gradually forming the automobile production concentration location, including the Yangtze River Delta with Shanghai and Jiangsu as the center, the Pearl River Delta with Guangzhou as the center, the northeast with Changchun and Shenyang as the center, the North China with Beijing and Tianjin as the center, and the central and western regions with Chongqing and Hubei as the center 。 It brings with it the follow-up of supporting industries. In recent years, there have been a number of series of supporting industrial manufacturers in these areas where automobile production is concentrated. Among them, automobile textile industry is a chain of automobile supporting industry, mainly concentrated in six provinces and cities of Guangdong, Zhejiang, Jiangsu, Shandong, Shanghai and Hebei.
According to statistics, there are more than 70 million square meters of nonwovens used in the automobile industry in Budapest every year, and the automotive nonwovens have accounted for 20% of the total domestic nonwovens production. At present, the domestic demand for automotive textiles is about 62.5 million square meters per year, while the domestic production capacity only provides about 50% of the demand; the demand for automotive carpets is 12 million square meters per year, and the domestic production capacity only reaches about 10%, far from meeting the demand of the automotive industry, with a large market gap. China's automobile textile production enterprises are mostly Sino foreign joint ventures. How to independently develop scientific and technological innovation has become the key to solve technical barriers for some national advantage enterprises.
Taking Zhejiang Hongda Warp Knitting Co., Ltd. as an example, it entered the automotive interior fabric industry in 1993. Through more than ten years of efforts, it has become a large manufacturer of automotive interior fabric, and is the main supplier of more than ten large domestic automobile manufacturers, such as Shanghai Volkswagen, FAW Volkswagen, Shanghai GM, Nissan, Hainan Mazda, etc. The R & D and production of the company 's automotive interior fabrics have replaced the same kind of imported products, and also exported to the United States General Motors and other companies. Hongda has mastered the technical requirements and test methods of automobile textiles related to major automobile companies, took the lead in formulating the standards and test system of automobile textiles in China, and established the automobile textiles test center of China Textile Industry Association. The testing center relies on Hongda's existing testing force, introduces high-end talents and equipment, and then improves the standards and testing system of automotive textiles.It has a number of famous brands such as "flywheel", "crane Pavilion", "Torch", "Golden Bear" and "Zhanghua". Founded in 1995, the company has a total asset of 5.2 billion yuan and a net asset of 1.8 billion yuan. It is a large-scale enterprise group in Shanghai textile system. At present, the enterprise has been listed in the top 520 industrial enterprises and和
Breaking through the bottleneck of Industrial Development
Throughout today's developed automobile textile industry, the development of its fabrics pays more attention to the functionality and comfort of textiles, more attention to environmental protection and recyclable use, and highlights the safety of products. The development of automobile textiles is developing towards the direction of integration, artistry, personalization and comfort. In the development process, it mainly embodies the processing means of embossing technology, high frequency welding technology, nanotechnology and the application of finishing technology.
However, China's automobile textile industry has not formed its own complete industrial chain since the beginning. The industry is all on its own. The industry has not formed a scale and lacks a famous brand. Most of the enterprises that produce automobile textile in our country are those that produce industrial cloth, composite material, coating material, etc. the lack of brand is very serious. This is the main reason why China's automotive textiles can't go well to the international market. The competition of automobile interior materials is fierce, and the cost of production investment is increasing, while the competition of enterprises mainly depends on the strength of equipment and capital. Only by increasing investment, updating equipment, can the quality of automobile textiles be obtained. However, due to the lack of capital investment in the industry, enterprises lack enough capital to carry out actual operation. Secondly, the functional requirements of automotive textiles are very high. On the same fabric, there should be not only flame retardancy, but also fiber strength index, moisture absorption, air permeability, color fastness, sunlight resistance, cleaning resistance, anti-static, anti toppling, recyclable, antibacterial and other functions, which increase the difficulty for the development of enterprises. In addition, China has not formed a set of systematic quality control system and standards in this field. The technology content of China's automotive textile industry is low and lacks the scientific and technological strength of independent research and development. According to the introduction, domestic cars are mainly produced by imported technology in China. However, there are many international brands of cars in China. Different countries have different testing standards, testing equipment and test methods for cars. Therefore, there is no uniform standard, which affects the development cycle of enterprises.
Therefore, the automobile textile industry should adhere to the promotion of new technology and new technology to improve the product grade of the industry. Enterprises in the industry should establish their own R & D centers, improve the speed of product upgrading, and greatly improve their R & D capabilities. At present, enterprises tend to pay attention to the development of ancillary products and substitutes, fully absorb social scientific and technological talents, actively establish the training mechanism of scientific and technological talents, and play the key role of talents in the industry. Secondly, automobile textile enterprises should strengthen brand awareness and implement strategy. Enterprises should develop their own advantageous industries, strive to achieve characteristic management, and take the characteristic road of "some people are superior to others, while others are not". Enterprises should adapt to the changes of the market and actively cater to the manufacturers